Königliche Porzellan Manufaktur (KPM)
Since September 2021, the pavilion of the building complex on Kurfürstendamm, built in 1955/1956, has been the home of three traditional Berlin companies, acting under the same (stylish) roof. Berlin´s oldest chocolate manufacturer Sawade and the Königliche Porzellan Manufaktur (KPM) share the porch of the building and the best coffee from EINSTEIN KAFFEE is served on the right wing on the pavilion.
The prominent location, which was previously used by the star hairdresser Udo Walz as a salon, offers ideal conditions to stage high quality, handmade indulgence, and pure luxury in a perfect manner.
The special architecture of the building and the unique wall pieces made of porcelain flour, chalk and glue from the manufactory Welter are just one part of the special highlights in the new store.
Installation
To complement the high-quality equipment, we installed an indoor LED wall directly in the shop window of the pavilion on Kurfürstendamm. The installation serves as an additional eye-catcher in the building`s shop window and attracts attention until late at night through its matching brand-content.
The 5.31 sqm LED wall was installed on the back wall of a shelf to save space and its front is used to present the products. The cooperation with the shopfitter Fischerplan commissioned by KPM went hand in hand. The result is a hardware solution perfectly integrated into the shopfitting, which has been specifically adjusted to the special lighting conditions of the urban environment.
Content
The Motion Graphics department of echion AG created content from image and film material supplied by customers, which has been optimized for the special playout properties of the LED wall.
Hardware
• LED Videodisplay ShineIN 2.6
LED Type Nationstar Copperwire 2121
Area: 5.31 sqm
• Echion Videoplayer
Customer Review
„From the start of the project to the final implementation – the highest level of professionalism with exclusive results.“
Alexander Feyerabend, KPM Berlin
Copenhagen Studios
The shoe brand Copenhagen Studios chose one of the most popular shopping streets in the center of Hamburg for their new flagship store. On an area of 40 square meters, the new premises on the Großen Bleiche offer the best conditions for an eye-catching presentation of the goods.
Installation
The shopfitting reminds of an art gallery: Thanks to the mono-color effect in white, the wall, floor, and ceiling merge into one entity to bring the products even more to the focus. The clean look is broken up by the trendy pieces of furniture and a screen that is 6 meters high, which makes the brand come alive with current video content. A projector that transmits the Copenhagen logo on the wall completes the brand-feeling in the store.
The store concept was implemented by the Copenhagen Studios together with their long-term partner Jörg Fischer from Fischerplan Berlin. Thanks to the excellent cooperation, the LED installation of echion AG integrated seamlessly into the shopfitting and thus contributes perfectly to the overall modern picture. The LED wall as installed directly on a partition wall and does not require a mount at all.
Content
The image and video material is booked by Copenhagen Studios independently and completely flexibly via an inhouse platform, the echion Manager. By this, the right content can be played out any time: for the brand itself, campaigns, the presentation of new products, etc.
Hardware
• LED Videodisplay ShineIN 2.6
LED Type Nationstar Copperwire 2121
Area: 6.49 sqm
Luminosity: 4,000 cd/m2
• Projector Panasonic PT-VMZ51SEJ
3LCD-Projector with laser technology
WUXGA (1,920 x 1,200) resolution
5,200 lumens brightness & 3,000,000:1 dynamic contrast
Integrated 10W speaker
• Echion Videoplayer
Partner Review
„With echion AG, we have found a partner with whom we can equip shopfitting projects for our customers with high-quality technical solutions. From the appropriate design of the LED hardware to the control of the entire installation, everything is in one hand. This has significantly simplified the handling of projects for us. After these first good experiences we are looking forward to further joint projects.”
Jörg Fischer – Geschäftsführer, FISCHERPLAN
