Initial Situation
With its “Bedroom 2020“ concept IKEA intends to make the bedroom department more eventful and accessible to its customers. Good sleep is important for your health. The choice of the right bed plays and important role here. With the decision for the LED-Video displays and the remarkable appearance, IKEA clearly directs the focus to an absolute welcoming atmosphere and at the same time emphasizes the substantiated expertise in the field of healthy sleeping.
Project description
In line with remodeling of the bedroom departments in 43 IKEA stores in Germany one LED-Video display each is installed at a preferred position in this department. In cooperation with our longtime supplier Samsung we worked out the optimum solution for the presentation of the bed assortment for IKEA. Alternatively, two different versions can be applied: 20 cabinets with a total size of 5.18 m² or 24 cabinets with a total size of 6.22 m². In the top range, the LED-Video displays reach a luminance of 2000 cd/m². Both versions are equipped with a high-resolution pixel pitch of 2.5 mm. The contents are developed in cooperation with IKEA and then created by the echion motion graphic’s department. In the future contents varying by season will offer maximum entertainment.
Summary
The possibilities of applying LED in open space areas in the retail branch are enormous and the effects of their message are especially high, efficient and modern. With brilliant pictures and a large presentation, one can place high-class and targeted advertising messages.
