„Turn each day into a new experience“ – this is the motto of the new Donautherme in Ingolstadt.
Since its opening in March 2023 several echion digital signage solutions are an integral part of the modern guest experience at Donautherme.
New Situation at Donautherme
After almost four years of construction inauguration of the new Donautherme in Ingolstadt was in March 2023. After taking over of the site Stadtwerke Ingolstadt Freizeitanlagen GmbH realized core renovation during running operation as well as a new building of the thermal spa.
The new annex is ready to welcome approximately 400.000 visitors per year, who will experience an attractive and versatile recreational offer: Besides peace and quiet in the thermal spa or one of the seven saunas, it provides fun and action in the recreational pool with two additional slides. A self-service restaurant in the pool area and a classic restaurant in the sauna area offer an extensive gastronomy. Company GMF GmbH & Co. KG (Company for development and management of recreational systems) will take over operations management.
Digital Signage as Part of the new Spa Concept
With extensive modifications and an innovative design, a new modern appearance was in the focus. In addition to optical factors, it is the goal to communicate information and offers to the visitors quickly and simply. The echion AG flexible digital signage solutions have therefore become part of the new Donautherme and optimally present each touchpoint.
Within one week we realized the complete digital signage installation at Donautherme with our installation team: eleven single screens and one projector optically support the single areas. Two digital signage walls, consisting of three video wall screens each, mounted next to each other, round off the concept.
The outdoor screen on the slide tower fulfills the special safety and weather-related requirements without an additional frame.
Digital Signage in all Areas
The new digital signage installations are not only an optical eye-catcher but flexibly transport information, offers and emotions to the visitors taking under consideration the new Donautherme CI:
- Digital schedules for daily aromatic steam events in the saunas
- Menu boards in the food court showing daily menus and culinary specials
- Price overviews of the single areas in the entrance hall
- Exercise and therapy offers are displayed at the wellness counter
- Two screens in sauna lounge as well as a projector in the relaxation room display relaxing nature contents
- Additionally, all digital signage installations show appealing contents of the different spa areas
Together with company Stadtwerke Ingolstadt Freizeitanlagen GmbH and company GMF GmbH & Co. KG we worked out a widespread concept for customer approach on all important touchpoints and adapted the solutions accordingly.
Digital Signage Content: Production and Administration
The echion AG motion graphics team designed and produced all contents for opening of the new spa together with the Donautherme marketing department. The digital content was completely adapted to the latest look & feel to guarantee the recognition factor in all areas. Even the mascot ”Otti“ was animated for digital signage and is an inspiration especially for the little guests.
No matter if price overviews, wellness or restaurant offers – the contents give you the relevant information at the right location and general, relaxing mood contents support the pleasant atmosphere in each area.
Important: The digital signage contents need to be flexible and adaption must be possible with minimum effort: all contents can be monitored, administered and new contents may be added at any time by means of the echion-own content management system, the echion Manager.
Hardware
Screens:
- 2 video walls consisting of 3 ea Samsung VH55B-E
- 1 Samsung SH37R-B in stretch format
- 1 Samsung QM75B
- 5 Samsung QM55B
- 1 Samsung QM43B
- 2 Samsung QM65B
- 1 outdoor screen Samsung OH55A
Beamer:
- 1 projector Panasonic PT EW 530
Player & Control-System:
- 11 echion video players
- 1 controls broadcast
Customer Opinions
“Alongside the team of echion AG, we have implemented an absolutely cohesive, modern, and flexible concept for our new DONAUTHERME. The collaboration has been and continues to be professional, creative, innovative, and uncomplicated. From the very first moment, we felt well taken care of and could rely on echion AG as a strong partner. Many thanks for the outstanding commitment from the entire team – it has become a magnificent thermal experience that brings joy to us, the TEAM DONAUTHERME, and above all, our guests every day.”
Simone Hofbauer, Site Manager Donautherme
“We are very thankful for the opportunity to cooperate with echion AG as a reliable partner in this extraordinarily complex large construction project. The designed instore solutions for the various touchpoints and the proposed ideas convinced and thrilled us from the beginning– especially through the beautiful and very emotional content. It becomes clear that quality and coherence of the entire concept is important to echion AG. We counsel and support various spas in Germany and would work together with echion AG again at any time.”
Sebastian Poppek, GMF
