Photo: (c) Decathlon Germany
In Munich’s underground shopping center, the Stachus Passagen, DECATHLON has opened a store that uses innovative solutions to create a modern and unique shopping experience. An eye-catching LED display in the shop window complements the new store concept and attracts attention even before entering the store.
Maximum visibility thanks to angled LED display
A large LED display was integrated into the shop window to make the most of the high footfall at Stachus. A special highlight: the installation is angled at 90 degrees so that content is perfectly visible from two angles. This dynamic solution attracts attention and ensures an effective customer approach.
Targeted communication for DECATHLON
The LED display is not only a visual highlight, but also a strategic communication solution. It enables DECATHLON to present sports offers, promotions and events in a targeted manner. Thanks to the high image quality and flexible content design, current campaigns, new products or seasonal offers can be advertised in an eye-catching way at any time. With a display area of 5 m², a fine pixel pitch of 1.9 mm and a brightness of 800 cd/m², the LED display offers razor-sharp images – ideal for the conditions in the Stachus Passagen.
This turns the shop window into an active communication channel that strengthens the brand presence and influences the shopping experience as soon as you walk past.
Customers voice
“The impressive visibility from two directions draws attention to our shop window and increases interest in our store. This allows us to address our potential customers even more effectively and strengthen our brand presence on the busy Stachus.”
Nathalie Welle – Leader Digital Retail Solutions, Decathlon Germany
